As the cannabis industry is booming and on the precipice of federal legalization, it must figure out how it will traverse and address racial and gender equity in its workforce. While folks who have been incarcerated for non-violent cannabis offenses are overwhelmingly people of color, those getting funding and attention in the legalized cannabis industry have often been white men. STIIIZY is a brand changing that paradigm.
A Los Angeles-based cannabis company in 5 states, women of color are at the heart of STIIIZY’s continuous, pivotal success. The company breaks the "white bro in weed" mold - the vast majority of its employees are people of color, women are in leadership at all levels, and the brand has critical partnerships to support the #STOPASIANHATE movement and other community-led social justice initiatives.
Today on the podcast are STIIIZY executives Jackie Kim and Charmaine Chua. They discuss what it's like to be women of color in the industry, what they feel a diverse perspective brings to the market, how we can rectify the historic damage done to communities of color in the "war on drugs," why it's so important to them that their company is involved in social justice issues, and what they see as the future of the cannabis industry.
LINKS:
STIIIZY products are available to individuals over the age of 21 in California, Nevada, Washington, Michigan, and Arizona.